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- The main differences between consumer and industrial buying behavior are123:
- Decisions made by consumers are quite simple, while industrial buying processes are more complicated, with several phases and steps.
- Different buying behavior for different products and target groups.
- Simple consumer goods like food and beverages are bought very spontaneously, influenced by advertising and product presentation.
- For premium consumer goods (expensive clothes, computers), buying behavior is getting more rational, with comparison.
- Private investment goods involve price bargaining.
- Industrial buyers procure commodities to produce their products/brands to be offered to end consumers, while individual consumers buy for personal, family, or household usage.
- Buyers of industrial goods are generally limited because there are fewer consumers of these products, while consumer goods have a larger pool of buyers.
- Demand for industrial goods is driven by derived or indirect demand, while demand for consumer goods stems from the need to provide finished products to consumers.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Consumer vs. Industrial buying behavior Decisions made by consumers are quite simple Industrial buying processes are more complicated, there are several phases and steps Different buying behavior for different products and target groups Simple consumer goods like food and beverages are bought very spontaneously – influenced by advertising and product presentation For premium consumer goods (expensive clothes,...
www.slideshare.net/choco421/industrial-buyingbeh…While individual Consumers buy for personal, family, or household usage. The main difference in simple terms is that industrial buyers are not the end users of a particular commodity unlike consumers. Industrial buyers procure commodities to produce their products/brands to be offereded to end consumers.
specialties.bayt.com/en/specialties/q/27406/what-a…Buyers of industrial goods are generally limited because there are fewer consumers of these products. Consumer goods, on the other hand, have a larger pool of buyers. Demand also differs between both types of goods. Industrial goods are driven by derived or indirect demand. This demand stems from the need to provide finished products to consumers.www.investopedia.com/ask/answers/050415/how-a… - People also ask
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