Consumer vs. Industrial buying behavior  Decisions made by consumers are quite simple  Industrial buying processes are more complicated, there are several phases and steps  Different buying behavior for different products and target groups  Simple consumer goods like food and beverages are bought very spontaneously – influenced by advertising and product presentation  For premium consumer goods (expensive clothes,...

While individual Consumers buy for personal, family, or household usage. The main difference in simple terms is that industrial buyers are not the end users of a particular commodity unlike consumers. Industrial buyers procure commodities to produce their products/brands to be offereded to end consumers.