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- Consumer buying behaviour1and buyer behaviour2are important concepts in marketing. Consumer buying behaviour refers to the set of actions, steps or processes followed by the consumers in a marketplace before (and after) buying a product or a service. These actions are the result of the attitudes, preferences, intentions and decisions. Buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the relevance of human needs to buyer behaviour (remember, marketing is about satisfying needs).Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.
Consumer buying behaviour is a set of actions, steps or processes followed by the consumers in a marketplace before (and after) buying a product or a service. These actions are the result of the attitudes, preferences, intentions and decisions. These actions or steps can be both online and offline given the modern business paradigm.
www.mbaskool.com/business-concepts/marketing-…If a marketer can identify consumer buyer behaviour, he or she will be in a better position to target products and services at them. Buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the relevance of human needs to buyer behaviour (remember, marketing is about satisfying needs).www.marketingteacher.com/consumer-buyer-beha… - People also ask
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