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- Mass media is characterized by the following traits12:
- It can appeal to a wide target audience.
- It communicates a public message.
- There’s a distance between a source of information and those who obtain it.
- It can be transmitted through various channels, such as TV, the internet, radio, and newspapers.
- It has a heterogeneous audience.
- News or information communicated through TV, radio, and print media can’t receive feedback.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Hence, it’s crucial to know the main characteristics of mass media, and they are as follows:
- it can appeal to a wide target audience;
- it communicates a public message;
- there’s a distance between a source of information and those who obtain it;
sendpulse.com/support/glossary/mass-mediaTherefore, it’s important to understand the primary traits of mass media, which are as follows:
- A large target audience may find it appealing; a public message is sent; there is a gap between the source of the information and the people who receive it;
leverageedu.com/blog/types-of-mass-media/Mass media refers to a diverse array of media technologies that reach a large audience via mass communication.The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication.
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