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- Characteristics of industrial buying behaviour include123:
- Heavy investment in industrial goods
- Complex nature of products
- Derived demand for industrial goods
- Limited number of buyers
- Inelastic demand
- Buying is always a group process
- Higher purchase value of industrial goods
- After-sale service of industrial goods
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Industrial buying behaviour is considered as being a basic concept when investigating buyer behaviour in organizations. In industrial buying situations, there is an awareness of greater use of marketing information, bigger exploratory objective in information collection and greater formalization (Deshpande and Zaltman, 1987).www.civilserviceindia.com/subject/Management/no…What are the characteristics of industrial buyer?
- Heavy investment in Industrial goods.
- Complex nature of products.
- Derived demand for Industrial goods.
- Limited number of Buyers.
wise-answer.com/what-are-the-characteristics-of-in…Industrial buying behavior is considered as being a elementary concept when it comes to investigating buyer behavior in all types of organizations (ibid). Also, in industrial buying situations there is a perception of greater use of marketing information, greater exploratory objective in information collection and greater formalization.www.brainkart.com/article/Understanding-Industria… - People also ask
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- Studies of characteristics of industrial buying behaviour
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