Many people are familiar with resellers, distributors, and even affiliate partners like social media influencers. However, that's only the beginning of strategic channel partnership… See more

Strategic channel partnerships play a vital role in accelerating your growth. However, the … See more

Some of the most common strategic partners, especially in the B2B space, are technology partners. This is a broad category, but they typically offer complemen… See more

As we all know, word-of-mouth recommendations are one of the most powerful ways to find new customers. Today, word-of-mouth marketing has gone from IRL to … See more

Referral, affiliate, and influencer partners are similar, and the terms are sometimes used interchangeably. How you interact with and compensate these types of partners m… See more