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Lead Writing: Top 10 do’s
- 1. Determine your hook.
- 2. Be clear and succinct.
- 3. Write in the active voice.
- 4. Address the reader as “you.”
- 5. Put attribution second.
- 6. Go short and punchy.
- 7. If you’re stuck, find a relevant stat.
- 8. Or, start with a story.
www.clearvoice.com/resources/the-dos-donts-of-writing-a-good-lead- People also ask
A good lead is everything — here's how to write one
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