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- Catchy leads in writing can be achieved by following these tips12345:
- Determine your hook: Capture the essence of the story without giving away everything.
- Be clear and succinct: Write in the active voice and address the reader directly.
- Use a relevant stat or start with a story: Engage the reader from the beginning.
- Emphasize the Five W’s and H: Decide which aspect of the story is most important.
- Create conflict and be specific: Good leads often have conflict and provide specific details.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Good leads capture the essence of the who, what, when, where, why, and how — but without giving away the entire show. The best leads are enticing. The beckon, promising the reader their time will be well-spent and sets the tone and direction of the piece.clearvoice.com/resources/writing-a-good-lead/Lead Writing: Top 10 do’s
- 1. Determine your hook.
- 2. Be clear and succinct.
- 3. Write in the active voice.
- 4. Address the reader as “you.”
- 5. Put attribution second.
www.clearvoice.com/resources/the-dos-donts-of-wr…Almost all successful leads can be classified as one of six types. Here they are, from most direct to indirect: Offer – tells the reader the offer right up front Promise – makes a promise to the reader Problem-Solution – identifies a problem and then offers a solution Big Secret – an offer of a formula, a system, or hard-to-come-by informationwww.thebarefootwriter.com/become-a-better-writer…Lead by example: The New York Times grabs reader attention with such feature leads as description, juicy details and examples. And, unlike you, it’s a news organization. Anecdotes make good feature leads To draw readers in, tell them a story Tell a tale: When writing features stories rather than breaking news, set the tone with anecdotal leads.www.wyliecomm.com/writing-tips/how-to-organize-…Tips for Writing a Lead
- The Five W’s and H: Before writing a lead, decide which aspect of the story – who, what, when, where, why, how – is most important. You should emphasize those aspects in your lead.
owl.purdue.edu/owl/subject_specific_writing/journal… - People also ask
A good lead is everything — here's how to write one
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