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- Business unit level strategy is a sum of the strategic planning and implementation activities that set and steer the direction of an individual business unit1. Business units determine which parts of the core, enterprise strategy the unit or division will contribute to directly and then formulates a unit or division strategy with their own supporting priorities2. Corporate strategy defines what set of businesses to compete in, while business unit strategy describes how to compete in each distinct business or industry3. Business-level strategy is focused on elements to compete in the marketplace, such as pricing strategy4.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Business level strategy is a sum of the strategic planning and implementation activities that set and steer the direction of an individual business unit. These activities will generally include how to gain a competitive advantage and create customer value in the specific market the business unit operates in.www.cascade.app/blog/business-level-strategyBusiness units determine which parts of the core, enterprise strategy the unit or division will contribute to directly and then formulates a unit or division strategy with their own supporting priorities. This where the division’s strategy intersects with the enterprise strategy. It creates a strategy within the company’s larger strategy.cmoe.com/business-unit-strategy/Corporate strategy defines what set of businesses to compete in, while business unit strategy describes how to compete in each distinct business or industry. While both are essential, business units typically account for 90% or more of economic performance—and therefore it is the focus of Michael Porter’s strategy work.www.isc.hbs.edu/strategy/Pages/strategy-explaine…A corporate-level strategy is focused on growth and profits through things like expansion or divestment, while business-level strategy is focused on elements to compete in the marketplace, such as pricing strategy. Business Unit strategy is specific to the operations of individual departments, such as marketing, R&D, etc.www.bobstanke.com/blog/corporate-level-busines…
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