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- Business buying behaviour is influenced by economical, company, individual and interpersonal factors. Economical factors like regulatory changes, technology changes, competition, fiscal policy and monetary policy influence buying behaviour. Business buyers are active in tracking and analyzing economical factors.www.managementstudyguide.com/business-markets-and-buying-behaviour.htm
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WEBTo understand buyer behavior, marketers must understand how customers make buying decisions. Consumers and businesses have processes for making decisions about purchases. These decision-making processes …
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WEBJun 1, 2015 · In book: Fundamentals of Business-to-Business Marketing (pp.171-226) Chapter: 4; Publisher: Springer International Publishing ... backg round, business buying behavior i s v iewed as phases of ...
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