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Poundland - Wikipedia
Poundland is a British variety store chain founded in 1990. It once sold most items at the single price of £1, including clearance items and proprietary brands. The first pilot store opened in December 1990 following numerous rejections by landlords who had reservations about allowing a single-price store to operate, … See more
1990–1999: Formation and early history
Poundland was co-founded by Dave Dodd and father and son team Keith and Steven Smith in April 1990 with a starting capital of just £50,000 and an office in Sedgley. The firm was funded by … See moreAlthough price-point retailing and psychological pricing was first adopted in the United States during the 1870s by Frank Winfield Woolworth See more
Value for money
Although the £1 price once prevailed throughout the stores, some branded products have been known to be offered cheaper at supermarket chains, such as a case reported by the Daily Mirror newspaper in … See moreSales strategy
For much of its history, Poundland promoted their sales strategy through the slogan: "Yes, … See moreCompetition
Since the acquisition of 99p Stores in 2015, Poundland's closest competitor was the now defunct … See more• Pep&Co
• Pound Shop Wars
• Variety store
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