Small talk is a great way to break the ice and establish a friendly, human connection with visitors. “Typically, small talk is for those visitors you don’t recognize,” Ekstrom says. Small talk, greetings, and questions should invit… See more

Remember that experience I had with my friend at the tuxedo shop? That was under the category of what Ekstrom calls familiarity. “Familiarity is when you’ve seen a visitor before,” she says. You’ve already establishe… See more

This is when your associates represent the people behind your brand and share a piece of themselves (and, thus, your brand) with customers. “Commonality establishes a relationship through something happening … See more

Orientation is welcoming and familiarizing visitors to the space in your town. These interactions direct visitors to what they need and help them feel comfortable while exploring. Sometimes, visitors will tell you exactly wh… See more

The best greetings aren’t just about what you say. Several non-verbal factors can influence how well your greeting will be received. Consider the following. See more