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- YesYes, it is illegal to incentivize or create fake 5-star reviews123. The Federal Trade Commission (FTC) in the United States has rules against offering compensation for positive or negative reviews2. The UK's Competition and Markets Authority has also investigated fake reviews and proposed new rules to make paying for fake reviews "clearly illegal"3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Those 10,000 5-star reviews are fake. Now they’ll also be illegal. The FTC has proposed new rules that clarify what is and isn’t a deceptive online review — and would give it the power to fine $50,000 for each fakewww.washingtonpost.com/technology/2023/06/30/f…Yes, it is illegal to incentivize reviews in the United States. The Federal Trade Commission (FTC) has made it clear that businesses are not allowed to offer any form of compensation in exchange for a positive or negative review. This applies to both online and offline reviews.reviewgrower.com/is-it-illegal-to-incentivize-reviews/The Competition and Markets Authority investigated Amazon and Google over concerns fake five-star reviews could be misleading shoppers in 2021. Then, in April 2022, the government proposed new rules, including making it "clearly illegal" to pay someone to write or host fake reviews.www.bbc.com/news/technology-65336369
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Those 10,000 5-star reviews are fake. Now they’ll also be illegal.
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