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- For Google to become a generic term, it would require overwhelming use of the term as a verb or noun, referring to internet search generally rather than specifically to the Google search engine1. However, given Google's established, well-known, and readily identifiable status, it is unlikely to lose its trademark function2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The Ninth Circuit noted that even if the general public uses GOOGLE as a verb, it is only a generic use if the public is referring to an internet search generally, and not to the Google search engine specifically.ripl.law.uic.edu/news-stories/a-final-victory-for-goo…In theory, it would likely take overwhelming use of such a famous mark as a verb (or noun) for there to be any significant risk of it becoming sufficiently generic to be deemed to no longer function as a trademark. It helps, of course, that Google is an established, well-known and readily identifiable mark.www.lexology.com/library/detail.aspx?g=e94fcdad-…
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