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Transmedia storytelling - Wikipedia
Transmedia storytelling is a narrative structure that breaks through both language (semiotics) and media (narratology). Some effective strategies in transmedia storytelling include producing a fresh perspective on the original material and its original context across a new form of media. See more
Both traditional and dedicated transmedia entertainment studios have fully integrated and embraced transmedia storytelling techniques into … See more
• Azemard, Ghislaine (2013), 100 notions for crossmedia and transmedia, éditions de l'immatériel, p. 228
• Bernardo, … See moreearly 1960sThe Japanese marketing strategy of media mix originated.1740Pamela: Or, Virtue Rewarded was written by Samuel Richardson.1993Ong's Hat was most likely started.1996Dreadnot, an early example of an ARG-style project, was published on sfgate.com.2001The term ARG was coined to describe The Beast, a marketing campaign for the film A.I.: Artificial Intelligence.2004-2010Lost, a TV series, was aired.2009Avatar, a feature film, was released.1997-presentHarry Potter Franchise was created.1999The Matrix, a feature film, was released.1999The Blair Witch Project, a feature film, was released.The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an … See more
Transmedia storytelling mimics daily life, making it a strong constructivist pedagogical tool for educational uses. The level of … See more
Films mentioned in the articleWikipedia text under CC-BY-SA license Transmediality - Wikipedia
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