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Key Takeaways
- A target market is a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service.
- Identifying the target market is important in the development and implementation of a successful marketing plan for any new product.
- The target market also can inform a product's specifications, packaging, and distribution.
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WEBMar 5, 2024 · A target market is a specific group of people with shared characteristics that a business markets its products or services to. Companies use target markets to thoroughly understand their potential …
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WEBDec 7, 2023 · BUSINESS STRATEGIES. What is a target market and how to define yours. Rebecca Strehlow. Dec 7, 2023. 11 min read. One of the first steps in starting a business is determining your target market. This …
WEBAug 8, 2022 · A target market is a group of customers for which your products and services are aimed. First defined by an industry (i.e., healthcare, travel, technology, etc.), it represents a specific subset of the …
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