Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than … See more

• Trade allowances: Short-term incentive offered to induce a retailer to stock up on a product.
• Dealer loader: An incentive given to induce a retailer to … See more

Sales promotions have traditionally been heavily regulated in many advanced industrial nations, with the notable exception of the United States. For example, the See more

Consumer sales promotions are short-term techniques designed to achieve short-term objectives, such as to stimulate a purchase, … See more

Meaningful savings: gain or loss
Many discounts are designed to give consumers the perception of saving money when buying products, but not all discounted prices are … See more

• Alcohol advertising
• Behavioral clustering
• Demand chain See more