SXSW Music is the largest music festival of its kind in the world, with more than 2,000 acts as of 2014. SXSW Music … See more

In July 1986, the organizers of the New York City music festival New Music Seminar contacted Roland Swenson, a staffer at the alternative weekly The Austin Chronicle, to talk about organizing an extension of that festival int… See more

SXSW is the highest revenue-producing event outside of athletic and other events associated with The University of Texas at Austin for the Austin economy, with an estimated economic impact of $190.3 million in 2… See more

The growth of the festival has brought concerns about violence, crowd control, and safety.
The 2014 drunk-driving incident prompted discussion about whether the festival had grown too l… See more

• Comedian and actor Fred Armisen began his comic career with the short film Fred Armisen's Guide to Music and SXSW, released in 1998, in which he poses as various characters, asking silly questions of musicians … See more

In addition to the three main South by Southwest festivals, the company runs other conferences: SXSW EDU, a conference on educational innovation, held in Austin, and the upcoming SXSW Sydney, to … See more