Contemporary formats for native advertising now include promoted videos, images, articles, commentary, music, and … See more

In most recent years of the millennium, the most notable form of native advertising has been sponsored content. The production of sponsored content (sometimes abbreviated as "sponcon" ) involves inclusion of a third party alon… See more

As it is the nature of disguised advertising to blend with its surroundings, a clear disclosure is deemed necessary when employing native marketing strategy in order to protect the consumer from being deceived, a… See more

The Interactive Advertising Bureau (IAB), the primary organization responsible for developing ad industry standards and conducting business research, published a report in 2013 detailing six different categories f… See more

Native advertising platforms are classified into two categories, commonly referred to as "open" and "closed" platforms, but hybrid options are also utilized with some frequency.
Closed plat… See more

• Advertising management
• Branded content
• Content marketing
• Contextual advertising
• Digital marketing… See more