Integrated marketing communication (IMC) is a conceptual approach used by the majority of organizations to develop … See more

Media channels, also known as, marketing communications channels, are used to create a connection with the target consumer and influence the behavior. Traditional methods of communication with the consum… See more

In the rapidly changing marketing and advertising environment, exposure to certain consumer groups and target audiences through traditional media channels has blurred. These traditional media chan… See more

When an organisation begins to construct their advertising campaign they need to research each and every aspect of their target market and target consumers. The target consumers (or "potential customers") are the peo… See more

Defining the target market helps businesses and individuals design a marketing campaign. This in turn helps businesses and individuals avoid waste and get their advertisements to likely customers. … See more

In advertising various brands compete to the most important brand to the consumer. Everyday consumers view advertising and rank particular brands compared to their competitors. Individuals rank these specific brands in a… See more

The Communication of processes diagram refers to the order of operation an advertising campaign pieces together the flow of communication between a given organisation and the consumer. The diagram us… See more