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- Reach and impressions are two metrics that measure the exposure of your Instagram posts or stories. Reach is the number of unique users who have seen your content, at least once1234. Impressions are the total number of times your content was on screen1235. Reach measures how many people have been exposed to your content, while impressions measure how often your content has been seen2. You can check your reach and impressions for your posts or stories in the insights section of your Instagram app13.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links."Reach" on Instagram represents the unique users who viewed your post or story, while "impressions" indicate the total number of times a post or story was displayed. To analyze your Instagram reach and impressions, access the insights section of your posts or swipe up on your stories.www.sprinklr.com/blog/social-media-reach-versus-i…The difference between reach and impressions is tha t reach measures the number of individual users who have seen your post, while impressions measure the total number of times your post has been seen. Reach measures how many people have been exposed to your content, while impressions measure how often your content has been seen.www.planyourgram.com/instagram-reach-vs-impre…Reachis the number of unique users that have seen your content, at least once. Impressionsare the number of times your content was on screen. Through the native Instagram app, you can check your reach and impressions for individual posts, as well as your entire account during a specified period of time (shown below).www.rivaliq.com/blog/reach-vs-impressions/While impressions measure all views of a post or ad, reach tracks only unique views, leaving repeat views by the same user out. This separation means that reach allows you to track the true number of viewers that a post has received, which helps you understand just how many different individuals saw it.www.tailwindapp.com/blog/instagram-impressions-…While commonly confused with reach, impressions are the total number of times your content could have been seen. If your Instagram impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times. Look for posts with a high impressions-to-reach ratio for an indicator of what’s performing well.sproutsocial.com/insights/instagram-impressions/
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WebNov 22, 2019 · Instagram. Reach and impressions on Instagram are separate entities and are defined that way. Instagram impressions are earned from the number of times a user sees a story, IGTV video, or …
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