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  2. High Low Pricing - Overview, Rationale and Advantages

    A high low pricing strategy combines aspects of price skimming and loss leader pricing. It involves decreasing prices on products through sales promotion and re-increasing the price after the …

  3. What Is High Low Pricing: Meaning, High Low Pricing Strategy, …

    High low pricing, a prominent pricing strategy in retail, involves setting prices above the market average, only to periodically offer significant discounts or promotions. This pricing strategy is …

  4. Advantages of a High-Low Pricing Strategy (With Examples)

    A high-low pricing strategy is a common retail pricing strategy where a product (or service, in some cases) is introduced at a higher price point, and then gradually discounted and marked …

  5. High–low pricing - Wikipedia

    High–low pricing (or hi–low pricing) is a type of pricing strategy adopted by companies, usually small and medium-sized retail firms, where a firm initially charges a high price for a product …

  6. High Low Pricing Strategy Explained: The Pros & Cons

    To help you decide, let’s examine exactly what a High Low Pricing Strategy is, examples of high low pricing, the strategy’s pros and cons, and tips to setting up and evaluating a high low …

  7. What Is a High-Low Pricing Strategy? (w/ Examples) - 8th & Walton

    Aug 18, 2022 · High-low pricing is a pricing strategy in which a company introduces a product or service at a high price. The company will then lower the price through clearance sales, …

  8. High Low Pricing: Definition, Advantages, Examples - Indeed

    Feb 3, 2023 · High-low pricing is a common sales strategy that many companies use to attract customers and raise revenue. It uses regular promotions and temporary price cuts to drive …

  9. High-low pricing definition — AccountingTools

    Jan 5, 2025 · What is High-Low Pricing? High-low pricing is the practice of setting the price of most products higher than the market rate, while offering a small number of products at below …

  10. Examples of High and Low Pricing Strategies - Small Business

    High-low pricing is used extensively by major retailers such as Macy's and Nordstrom and specialty companies such as Adidas and Nike.

  11. High Low Pricing - Definition & Examples - buildd

    Simply put high-low pricing strategy is when retailers alternatively choose the higher or lower prices for a product. But the when and why reason to select a price is what makes this strategy …

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