Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage … See more

Prior to designing a distribution system, the planner needs to determine what the distribution channel is to achieve in broad terms. The overall … See more

Distribution of products takes place through a marketing channel, also known as a distribution channel. A marketing channel is the … See more

In practice, many organizations use a mix of different channels; a direct sales force may call on larger customers. This may be complemented with … See more

Distribution is fundamentally concerned with ensuring that products reach target customers in the most direct and cost-efficient See more

A firm can design any number of channels they require to reach customers efficiently and effectively. Channels can be distinguished by the number of intermediaries between producer and consumer. If there are no intermediaries then this is known … See more

The firm's marketing department needs to design the most suitable channels for the firm's products, then select appropriate channel members or … See more