Traditional marketers have long used content to disseminate information about a brand and build a brand's
During … See more

The rise of content marketing has turned many traditional businesses into media publishing companies.
For example:
• Red Bull, which sells a high-energy beverage, … See more

Metrics to determine the success of content marketing are often tied to the original goals of the campaign.
For example, for each of these goals, a content marketer may measure the different engageme… See more

Digital content marketing, which is a management process, uses digital products through different electronic channels to identify, forecast and satisfy the necessity of the customers.
Examples: … See more

• Brand language
• Content strategy
• Custom media
• Earned media
• Interactive marketing… See more