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- Competitive intelligence (CI) is the process of gathering and analyzing data on competitors, customers, and the market environment1234. CI can help businesses gain an edge in decision-making and performance by providing insights into various aspects of their competitors, such as their social media presence, brand positioning, pricing strategy, product tiers, and customer service124. CI involves the systematic collection and analysis of information from multiple sources, and a coordinated CI program3. CI data can be gathered using various online and offline sources5.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Competitive intelligence, sometimes called corporate intelligence or CI, is strategic data gathering on competitors and the market environment to gain an edge in decision-making and business performance. It can encompass your competitors’ social media presence, brand positioning, pricing strategy, product tiers or even their recent job postings.sproutsocial.com/insights/competitive-intelligence/Competitive intelligence is the systematic gathering and analysis of industry-specific data. This data can range from your competitors’ social media presence and brand positioning to their product catalogs, pricing tiers, and even customer service.www.oberlo.com/blog/competitive-intelligenceCompetitive intelligence (CI) is the process and forward-looking practices used in producing knowledge about the competitive environment to improve organizational performance. It involves the systematic collection and analysis of information from multiple sources, and a coordinated CI program.en.wikipedia.org/wiki/Competitive_intelligenceCompetitive intelligence, sometimes referred to as corporate intelligence, refers to the ability to gather, analyze, and use information collected on competitors, customers, and other market factors that contribute to a business's competitive advantage.www.investopedia.com/terms/c/competitive-intellig…Following are the steps for gathering corporate intelligence data: ● Identify the main competitors ● Gather data using various sources (online and offline) ● Analyze the obtained data ● Give insights to the stakeholders.www.wallstreetmojo.com/competitive-intelligence/
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