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- To gather competitive intelligence, follow these steps1:
- Identify your direct competitors.
- Determine key areas of interest and research goals.
- Gather external and internal competitive intelligence.
- Centralize competitive intelligence.
- Build competitor profiles.
- Share competitive insights with relevant stakeholders.
- Stay on top of social media.
- Let your customers gather intelligence for you.
- Read competitor reviews.
- Use specialized tools.
- Analyze a competitor’s website.
- Leverage search engine optimization.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.6 Steps to Gathering Competitive Intelligence
- 1. Identify your direct competitors Clearly identifying your competitors is the first step in building out a cohesive competitive landscape. ...
- 2. Determine key areas of interest and research goals ...
klue.com/blog/gathering-competitive-intelligenceWays to gather competitive intelligence
- Stay on top of social media. Let your customers gather intelligence for you. ...
- Read competitor reviews. Customer reviews tell you what customers like about your products and what they don't. ...
mailchimp.com/resources/competitive-intelligence/ - People also ask
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