In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and … See more

The earliest origins of branding can be traced to pre-historic times. The practice may have first begun with the branding of farm animals in the middle East in the neolithic period. Stone Age and Bronze Age cave painti… See more

Interbrand's 2020 top-10 global brands are Apple, Amazon, Microsoft, Google, Samsung, Coca-Cola, Toyota, Mercedes-Benz, McDonald's, and Disney.
The split between commodities/food services an… See more

Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, br… See more

Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally a… See more

Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image… See more

"By Appointment to His Royal Majesty" was a registered and limited list of approved brands suitable for supply to the Royal British family.
Some believe brand managers can be counter-pro… See more