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  2. The problem with 5-star ratings includes123:
    • They do a poor job of separating good from great products or suppliers.
    • Most ratings are distributed to the 1 and 5-star ratings, with few in between.
    • Only customers who have had particularly good or bad experiences tend to write reviews, leading to overly-positive or overly-negative ratings.
    • Fake or manipulated reviews also distort the star system.
    Learn more:
    From investing in and advising dozens of marketplace businesses for more than a decade, the authors have found that while simple five-star systems are good enough at identifying and weeding out very low-quality products or suppliers, they do a poor job of separating good from great products or suppliers.
    hbr.org/2019/07/the-problems-with-5-star-rating-sy…
    The graph below illustrates the main issue with the 5 star rating scale. Most of the ratings are distributed to the 1 and 5 star ratings. Most people will only comment if they really like or don’t like something. The additional options of 2, 3, and 4 stars are unnecessary.
    teamhively.com/638-the-problem-with-5-star-rating …
    Overly-positive online reviews have been called out before as a flaw in the five-star rating system. Part of the problem is that only customers who have had particularly good or bad experiences tend to write reviews. Fake or manipulated reviews also distort the star system.
    retailwire.com/discussion/do-five-star-ratings-syste…
     
  3. People also ask
    Is the five-star review system becoming less useful?A university study finds that the five-star online review system has become increasingly less useful because most products are now rated positively. On Amazon.com, for example, the average star rating is 4.2 out of five, with well over half of the reviews being five-star ratings.
    What are the problems with 5 star rating systems?The bigger issue with 5 star rating systems is that in almost every case the ratings get averaged. When you average 5 star ratings you get two big problems. The higher the average, the higher the item is listed in the scale. Product A has 10 ratings, 9 of which are 5 stars and 1 is 1 star. Average rating of 4.6 stars.
    What does a 5 star rating mean?When reviews transitioned to the five-star system we now see across the Internet, consumers equated five stars with “positive,” using it for acceptable — not necessarily outstanding — services and products. It’s bad enough you have to sort through ratings where, like the children of Lake Wobegon, everything is above average.
    How bad is the star rating system?In a world of constant 4.5-5 star averages, even a 4 star can look suspect. When you’re used to seeing nothing but perfect scores, anything less than stellar seems like a failure. The star rating system especially hurts small businesses. While every company has to start somewhere, having fewer reviews means that each one carries more weight.
     
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    WEBJul 2, 2019 · RichVintage/Getty Images. Summary. Online marketplaces for goods and services are increasingly valuable and powerful. Yet many of …

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