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- The problem with 5-star ratings includes123:
- They do a poor job of separating good from great products or suppliers.
- Most ratings are distributed to the 1 and 5-star ratings, with few in between.
- Only customers who have had particularly good or bad experiences tend to write reviews, leading to overly-positive or overly-negative ratings.
- Fake or manipulated reviews also distort the star system.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.From investing in and advising dozens of marketplace businesses for more than a decade, the authors have found that while simple five-star systems are good enough at identifying and weeding out very low-quality products or suppliers, they do a poor job of separating good from great products or suppliers.hbr.org/2019/07/the-problems-with-5-star-rating-sy…The graph below illustrates the main issue with the 5 star rating scale. Most of the ratings are distributed to the 1 and 5 star ratings. Most people will only comment if they really like or don’t like something. The additional options of 2, 3, and 4 stars are unnecessary.teamhively.com/638-the-problem-with-5-star-rating …Overly-positive online reviews have been called out before as a flaw in the five-star rating system. Part of the problem is that only customers who have had particularly good or bad experiences tend to write reviews. Fake or manipulated reviews also distort the star system.retailwire.com/discussion/do-five-star-ratings-syste… - People also ask
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