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- There are four main targeting strategies in marketing12:
- Undifferentiated Marketing (Mass Marketing): Assumes that all consumers share similar desires and disregards segment-specific needs.
- Differentiated Marketing (Segmented Marketing): Tailors marketing messages to specific target segments.
- Concentrated Marketing (Niche Marketing): Focuses on a narrow and specific market segment.
- Micromarketing: Customizes marketing efforts for individual customers.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The Four Types of Targeting Strategies in Marketing in Detail
- 1. Undifferentiated Marketing (Mass Marketing) Undifferentiated marketing is a strategy that makes essentially no priority between target market segments. ...
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4 types of target marketing strategy | Retiba
See more on retiba.comThis target marketing strategy is applied when customers do not differ much in terms of characteristics and behavior. In this case, the costs to be spent on market segmentation and the use of different methods will outweigh the benefits and profit increase. In this situation, the best solution is to consider a strategy for the whol…- Reviews: 2
- Published: Sep 18, 2020
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