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Target market segmentation: Defining a target market
- Demographic segmentation Demographic segmentation classifies consumers based on specific attributes, such as age or income level.
- Psychographic segmentation Psychographic segmentation classifies consumers based on their psychological and personal traits, such as values and attitudes.
- Firmographic segmentation
- Behavioral segmentation
www.coursera.org/articles/target-market- People also ask
The first target marketing strategy: Integrated (undifferentiated) Marketing. Target marketing for a company in a new field. Why is an integrated strategy usually not a good option? The second target marketing strategy: Multi-segment targeting. The third strategy: Focused targeting. See more
This target marketing strategy is applied when customers do not differ much in terms of characteristics and behavior. In this … See more
When an industry is present in the market long enough, that market is gradually divided. That is, customers who were unanimous in the past, having the same opinions and … See more
In some markets, each customer’s needs are different, and the difference is so great that it is difficult to make a specific product with common features. These customers usually have high purchasing power in addition to their specific requests and needs, and this … See more
Sometimes, different segments of the market, and in fact the target audience, are somewhat similar. This, however, does not mean that the company needs to cover all of … See more
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