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- Four common types of marketing communications include:
- Personal Selling: Involves person-to-person communication between salespersons and potential customers.
- Sales Promotion: Techniques to encourage immediate purchase or sales of a product.
- Publicity: Efforts to create awareness through media coverage or events.
- Public Relations: Managing relationships with the public, media, and stakeholders1. In the digital age, additional methods include content marketing, email marketing, display ads, and social media marketing2.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Common types of marketing communications
avada.io/resources/marketing-communications.htmlSome traditional methods include word of mouth, print advertisements, and television commercials. In the digital age, you can create online marketing campaigns to promote your product using content marketing, email marketing, display ads, and social media marketing.www.coursera.org/articles/4-ps-of-marketing - People also ask
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WEBPersonal selling: Preparation and training for customer sales representatives about the campaign to equip them to explain and demonstrate the product benefits stressed in advertising. Sales promotion: In-store display materials reflecting the same messages and design as the ads, emphasizing point-of-sale impact.
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