The idea of a marketing mix was first popularized in the 1950s by Neil Bordon, a Professor of … See more

The first P in the four Ps of marketing is product. A product can come in a variety of forms, such as a physical product, digital product, service, event or experience. The product is t… See more

The second P in the four Ps of marketing is price. Naturally, you need to price your products in a way that allows you to operate profitably. However, pricing is far more comp… See more

The third P in the four Ps of marketing is place, which refers to the channels or locations where you sell your products and services. You may want to sell products via a brick-an… See more

The fourth P in the four Ps of marketing is promotion, which is how you get the word out about your products and what tactics you use to convert prospects into buyers. Your prom… See more