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  2. There are four major market targeting strategies12:
    • Undifferentiated Marketing (Mass Marketing): This strategy makes essentially no priority between target market segments.
    • Differentiated Marketing (Segmented Marketing): This strategy is more or less the opposite of undifferentiated marketing. It offers a little more depth and clarity.
    • Concentrated Marketing (Niche Marketing): This strategy is often called ‘niche marketing’.
    • Micromarketing: This strategy is the most specific and targeted of all the market targeting strategies.
    Other targeting strategies include audience targeting, market segmentation, geo-targeting and location-based targeting, behavioral targeting, personalization, and dynamic content3.
    Learn more:

    The Four Types of Targeting Strategies in Marketing in Detail

    • 1. Undifferentiated Marketing (Mass Marketing) Undifferentiated marketing is a strategy that makes essentially no priority between target market segments. ...
    eightception.com/targeting-strategies-in-marketing/

    So what are market targeting strategies?

    • 1. Undifferentiated Marketing Often referred to as mass marketing, the undifferentiated strategy basically ignores the differences between market segments and treats the entire market as a single target. ...
    blog.hurree.co/market-targeting
    Targeting Strategies for Effective Marketing: 1. Audience Targeting, 2. Market Segmentation, 3. Geo-Targeting and Location-Based Targeting, 4. Behavioral Targeting, 5. Personalization and Dynamic Content.
    www.aquarius.com/insight/what-is-targeting-in-mar…
     
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