However, if you’re trying to protect your profits or want to avoid people taking advantage of your offers, it may behoove you to set restrictions such as:

• Product-specific promotions – The promo only applies to certain products or categories (e.g. “Half-off all dresses”)
• Spending thresholds – The promotion will only apply if the customer spends above a set dollar amount (e.g., “Free shipping if you spend $100 or more”)
• Customer-specific promotions – The offer is only extended to a certain shopper segment (e.g., “10% off coupon for all NEW customers”)